. Beer and the drinking thereof are ingrained in Czech culture, society and history. So much so, that the beer industry is considered a part of the national heritage. As another proverb states,"Kde se pivo vaří, tam se dobře daří" (Where beer is brewed, they have it good - it sounds much better in Czech :). The first beer-brewing textbook was written here in the 18th century by František Ondřej Poupě, who also instituted the use of thermometers and other measuring instruments in beer brewing.